Acquisio taps Wellington Financial Fund V for Financing
Performance marketing software provider Acquisio Inc. has secured undisclosed funding from Canadian specialty finance firm Wellington Financial. The investment was made by Wellington Financial Fund V, which raised $300 million last November.
Québec’s Acquisio has developed technology that enables digital marketers to optimize the results of their search, social, mobile and display marketing programs. Acquisio uses machine learning to dramatically improve search marketing results while streamlining and automating the campaign management and reporting process. With more than 400 clients and $2 billion ad spend under management, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for five consecutive years. Acquisio’s software is used by category-leading companies like Sensis, Hanapin Marketing, iRep, Yellow Pages and Microsoft.
Acquisio is backed by Canadian venture capital firms Fonds de solidarité FTQ and Tandem Expansion Fund.