Bell Media invests in Hubub
Bell Media has made a $5 million investment in Hubub, Inc. Under the terms of the agreement, Bell Media has committed millions more to market Hubub.com and the Hubub mobile app, a new digital platform for exploring and discussing interests, across its leading media properties.
In addition to acquiring an equity stake, Bell Media has also obtained the exclusive rights to monetize Hubub in Canada.
Bell Media is committing significant marketing resources to grow Hubub in Canada – creating hububs for its brands, leveraging its TV and radio talent, and integrating Hubub technology into its digital media properties.
Bell Media will earn additional equity in the company based on the resulting scale of Hubub’s Canadian audience.
“Hubub is a core part of our strategy to grow our digital reach in Canada,” said Kevin Crull, President, Bell Media. “We see Hubub at the intersection of social and search, the two digital categories that continue to see significant growth. It’s also the perfect social complement to our media properties and talent, leveraging the significant conversation around news, sports, and entertainment that originate with our brands.”
“We are honoured to partner with Bell Media, Canada’s gold standard in news, sports, and entertainment,” said Peter L. Corsell, Hubub founder and CEO. “Our team has pioneered the concept of personal interest channels to provide a deeper level of engagement and collaboration around interests, and we are thrilled that Bell Media will greatly increase Hubub’s exposure in Canada.”
Miami Beach, Florida based Hubub has raised $14 million to date.