McRock invests $5M in human-machine interface company Serious Integrated, Inc.
McRock Capital Corporation, Canadian venture capital fund manager focused exclusively on the Industrial Internet of Things (IIoT), has announced it has led a $5 million Series A round in Chandler, Arizona-based Serious Integrated, Inc.
The company is a leader in human-machine interface (HMI) hardware and software systems for OEMs racing to add beautiful and intuitive IIoT-connected interfaces to industrial or commercial machines. Serious HMI systems add immense value and competitive advantages while enabling the equipment makers and their customers to capitalize on new revenue streams through analytics, monitoring and maintenance services.
“We are pleased to announce our new partnership with McRock”, says Terry West, Founder and CEO of Serious Integrated. “As North America’s premier IIoT venture capital fund, McRock’s strong connections to emerging and large multi-national OEMs, software analytics and system integrators will accelerate our expansion into the IIoT market globally”.
“The enormous potential of the IIoT starts with machine connectivity and an intuitive human-machine interface”, adds Scott MacDonald, Co-founder and Managing Director of McRock Capital. “Serious has created stunning touch screen HMI platforms to enable any industrial or commercial OEM to rapidly modernize their fleet and tap into the power of IIoT connectivity”.
As part of this financing, Scott MacDonald and Whitney Rockley, Co-founders of McRock Capital, will join the Serious Integrated Board of Directors.
Serious’ connected, touch-enabled graphic colour LCD solutions empower OEMs to accelerate design-to- market timing on innovative IIoT-connected smart machines. Serious solutions are in production at OEMs worldwide and transforming equipment functionality in markets such as industrial automation, food services and medical.