Shopify acquires Kit CRM to help businesses drive online marketing
VC-backed E-commerce company Shopify Inc. has acquired Kit CRM Inc., a messaging app that helps businesses with online marketing. Kit, founded in 2013, facilitates businesses’ use of text messages to numerous ends, including running targeted ads on Facebook and Instagram, posting updates to their Facebook Page and making recommendations based on store activities.
Shopify, a platform that allows anyone to easily sell online, is a portfolio company of OMERS Ventures and Georgian Partners, who both contributed to a $100 million round in Series C funding in November 2013 along with Insight Venture Partners, Bessemer Venture Partners, FirstMark Capital, Felicis Ventures, and others.
On the heels of announcing its integration with Facebook Messenger, Shopify released the news that it has agreed to acquire Kit CRM, a virtual marketing assistant that leverages messaging to help businesses market their online stores.
“We believe messaging apps are the gateway for the Internet on mobile, and conversational commerce represents a huge opportunity for Shopify,” Craig Miller, CMO of Shopify. “Kit addresses a real pain point for merchants and is one of our most highly rated apps in the Shopify App Store. We look forward to having the Kit team join Shopify and help us define the future of conversational commerce together.”
Last year, Kit released an API that allows it to interact with other apps in the Shopify App Store.
“As an entrepreneur, you dream of building a company that makes an impact. Our partnership with Shopify has helped us positively change how businesses run in more than 30 countries,” commented Michael Perry, founder and CEO of Kit. “We’ve witnessed firsthand Shopify’s commitment to business owners, and it is a privilege to be a larger part of it. This is a big step and incredible opportunity for Kit to be joining Shopify. We couldn’t be more thrilled about making our impact felt amongst business owners everywhere.”