Toronto start-up WHOOSH! receives $1.5M in financing from BMO

Toronto start-up WHOOSH! receives $1.5M in financing from BMO
November 02
15:59 2015

Toronto-based next-generation consumer cleaning products start-up WHOOSH! has received more than $1.5-million in financing from the Bank of Montreal to support its growth.

According to WHOOSH! President & CEO Jason Greenspan, the financing is in the form of an operating and term credit facility supported by additional banking services.

“WHOOSH! has more than tripled in size since it was founded three years ago,” said Greenspan. “The financing and support provided by the Bank of Montreal is going to strengthen and expand our ability to grow the brand and deliver more products to more customers than ever before. We appreciate this vote of confidence from our banking partner.”

WHOOSH! Screen Shine solutions are now available at over 5,000 stores globally including Office Depot/Office Max, Staples Canada, Telus and Walmart stores.

According to Rob McLean, Vice President of the Bank of Montreal, WHOOSH! represents the kind of innovative, forward-looking company that the bank seeks to partner with. “WHOOSH! is pioneering the commercial market development of a very exciting and new product category. The company is poised to become the next great consumer products brand. We are proud to be partnered with this dynamic and growing company.”

Press release.

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